The marketing firm behind £785m of enterprise value in lead generation businesses.
One ex-CMO. Two exits. Four ways to build enterprise value in your business.
Not sure which service is right for you? See how we work >
£785m
Incremental enterprise value created across engagements
2 × Successful Exits
As the marketing leader driving the growth that made them happen
10+ sectors
Automotive, utilities, gaming, home services, parking, addiction treatment and more
Four ways to build enterprise value in your lead generation business
Fractional CMO
You need senior marketing leadership now, without a full-time hire.
The ValueLaunch™ framework, embedded in your business, accountable for results. For PE-backed and founder-led lead generation businesses ready to scale.
Marketing Consultant
You have a specific strategic challenge and need the right person to solve it.
A defined project. A clear deliverable. Senior CMO-level expertise applied to your brief — and then handed back for your team to execute.
Marketing NED
Your board needs an independent marketing voice, not another executive.
Board-level governance, strategic challenge and investor-ready marketing oversight. For PE-backed businesses and founder-led boards that take enterprise value seriously.
Marketing DD
You're in a transaction, or planning one, and need a commercial verdict on the marketing function.
The ValueVerify™ framework. Buy-side and sell-side. Pre-process evaluation and live deal DD. Delivered within 10 working days.
Phil Windas has spent 25 years as a marketing leader inside PE-backed and founder-led businesses, not advising from the outside, but embedded at board and executive level, accountable for growth strategy, execution and enterprise value creation.
He has been a board level marketing leader at WeBuyAnyCar, Love Energy Savings and Help-Link. He has taken two businesses through successful exits. Across 10+ engagements he has contributed to £785m of incremental enterprise value.
Value Creators is not an agency. It is Phil — working directly inside your business or at your board table, using the same frameworks he has used to create value in every business he has worked with.
Phil Windas
Ex-CMO, Fractional CMO, Marketing NED & Due Diligence
Value Creators
A track record across 10+ businesses
£2m to £14.5m EBITDA
- 2.5 yrs.
- Automotive, lead gen.
- Privately owned.
- Brand consideration & digital excellence.
- Incremental EV creation £130m ×10 multiple.
- Exited to BCA.
£1m to £10m EBITDA
- 6.5 yrs.
- Business utilities, lead gen.
- PE backed Series B.
- Portfolio brand positioning & digital excellence.
- Incremental EV creation £85m ×10 multiple.
£0m to £30m EBITDA
- 4.5 yrs.
- Online Gaming, lead gen.
- PE backed Series C.
- Brand launch & digital excellence.
- Incremental EV creation £540m ×18 multiple.
-£6m to £0m EBITDA
- 1 yr.
- Home services, lead gen.
- PE backed Series A.
- Brand consideration & digital excellence.
- Incremental EV creation £30m ×5 multiple.
- Exited to HomeServe.
Live Project
- Home Services, lead gen.
- Privately owned.
- Brand Positioning & Digital Excellence.
Live Project
- Rehabilitation, lead gen.
- Privately owned.
- Brand Launch & Digital Excellence.
What our clients say
Warwick Ley
Investor & Business Leader
“As Marketing Director, Phil has led and delivered an enormous step change for Help-Link in its digital marketing strategy and brand development in an exceptionally quick timeframe. His impact at both a strategic development and execution level has been significant. "
Richard Harrison
CEO at Switch2 Energy Ltd
“Phil is a highly talented marketer, with a deep understanding of how to design & execute an effective marketing strategy. He has an exceptional ability in Digital marketing - probably the best I've witnessed!"
Mark Pegler
Managing Director at ParkVia
“Phil joined us on an interim basis as marketing director, following Mercia Technologies' investment in July 2018. During his time with ParkCloud, Phil brought energy to the team, and helped us to move the business forward. Phil is a strong change agent, who facilitated a clearer vision for our B2C strategy.”
